Twenty vs HubSpot: Open-Source CRM vs All-in-One Growth Suite
Twenty is an open-source CRM you can self-host with no license fee or run on its cloud from $9 per user per month. HubSpot Sales Hub is a polished all-in-one CRM, listed at $7 per seat per month for Starter but $90 for Professional (billed annually) plus a $1,500 onboarding fee. HubSpot wins when you want marketing, sales, and service tools in one familiar suite. Twenty wins when you need a CRM shaped to your own process and don’t want the bill to jump as you grow into advanced features.
Prices are vendor list prices as of September 2026 — see sources below. Updated .
Twenty vs HubSpot at a glance
| Dimension | Twenty | HubSpot |
|---|---|---|
| Licensing | AGPLv3 core (some enterprise-licensed files); free to self-host | Proprietary SaaS |
| Entry price | Self-hosted: no license fee. Cloud: $9/user/month (Pro) | Free for up to 2 users; Starter $7/seat/month (annual) or $20 (monthly) |
| Advanced tier | Cloud Organization: $19/user/month | Professional $90/seat/month (annual) + $1,500 onboarding; Enterprise $150/seat/month (annual) + $3,500 onboarding |
| Customization | Custom objects and fields; code-level changes when self-hosted | Custom objects and workflows on higher tiers; within HubSpot’s platform |
| Marketing tools | CRM only — pair with separate tools | Deep integration with HubSpot Marketing and Service Hubs |
| Data ownership | Your database when self-hosted | Stored with HubSpot; exportable |
| Ecosystem | Smaller, growing | Large app marketplace and partner network |
The honest answer
Choose Twenty if…
- You need custom records and relationships beyond contacts, companies, and deals
- You expect to need automation and custom objects without moving up to Professional pricing
- You want customer data on infrastructure you control
- You already have, or plan to choose, separate marketing tools
Choose HubSpot if…
- You want marketing, sales, and service in one suite with shared data
- Your team is small and Starter or the free plan covers your needs
- You rely on HubSpot’s app marketplace or inbound marketing tools
- You want a highly polished product with no infrastructure to think about
A worked example
At list price, 15 users on Sales Hub Professional ($90 per seat per month, billed annually) is $16,200 a year plus a one-time $1,500 onboarding fee. The same 15 users on Twenty’s Organization cloud plan ($19) is $3,420 a year, and self-hosted Twenty has no license fee at all — just hosting and setup. On Starter ($7), HubSpot is cheaper than Twenty Cloud; the gap opens when you need Professional-tier features.
Run your own numbers in the cost calculator →What migration involves
HubSpot exports contacts, companies, deals, and activities, which map into Twenty’s data model along with custom properties. Workflows and sequences are rebuilt in Twenty or with an automation tool, and email tracking is reconnected through Twenty’s Gmail or Microsoft sync. If you keep HubSpot Marketing, the two can be integrated rather than fully replaced.
If you decide to switch
Twenty vs HubSpot — common questions
Is Twenty a good HubSpot alternative?+
How much does HubSpot Sales Hub cost?+
Is HubSpot free?+
Can we move from HubSpot to Twenty?+
Sources
Vendor pricing changes. Figures reflect each source as of September 2026; check the vendor before deciding.
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