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Plausible

Plausible is a free, open-source alternative to Google Analytics. Appex Technology deploys and customizes it on your own cloud account — you own the code, the data, and the infrastructure, with no per-seat fees and no vendor lock-in.

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Free to license
Open-source core — you pay for infrastructure, not seats.
Self-hosted on your cloud
Your Plausible instance runs on your AWS or other cloud account.
No lock-in
Documented code in your repos. Move providers or take it in-house any time.
About Plausible

What it is and what it replaces

Lightweight, privacy-first web analytics you can host yourself — no cookie banners required.

Unlike Google Analytics, Plausible is open-source and completely free to license. There are no per-user fees that grow with your headcount, no subscription renewals, and no data stored on a vendor's servers. You get the same core capabilities — and, with Appex Technology's customization, a version tailored exactly to your workflows.

Plausible official site ↗
What Appex Technology delivers

From deployment to a running system

  • Cloud deploymentWe deploy Plausible on your AWS, Google Cloud, or other provider — with backups, monitoring, and security hardened from day one.
  • Custom configurationCustom fields, workflows, permissions, and integrations shaped around the way your team actually works.
  • Data migrationWe migrate your existing data from Google Analytics or another source so you start with a live system, not an empty one.
  • IntegrationsWe wire Plausible into your other tools — CRMs, payment systems, ERPs, or anything with an API.
  • Documentation & handoverFull runbook and admin docs so your team can operate it independently. No dependency on us to keep the lights on.

Plausible vs Google Analytics

Both solve the same core problem. The difference is who owns the data and who writes the monthly check.

Plausible (self-hosted)Google Analytics (SaaS)
License costFreeSubscription / per-seat
Data locationYour cloud accountVendor's servers
CustomizationFull — code-level controlLimited to their settings
Lock-inNoneSwitching costs can be high
Ongoing feesInfrastructure onlyGrows with headcount
SetupAppex Technology handles itSign up + configure
FAQ

Plausible — common questions

What is Plausible?+
Plausible is an open-source, self-hostable platform that can replace Google Analytics. Lightweight, privacy-first web analytics you can host yourself — no cookie banners required.
How does Plausible compare to Google Analytics?+
Plausible is free to license and runs on your own cloud account. Unlike Google Analytics, there are no per-seat fees, no vendor lock-in, and your data never leaves infrastructure you control. Appex Technology customizes, deploys, and maintains it for you.
Can Appex Technology deploy Plausible on our cloud?+
Yes. We deploy Plausible on your AWS, Google Cloud, or other cloud account, configure it to your workflows, integrate it with your other tools, and hand over complete documentation. You own the infrastructure and the deployment outright.
How long does it take to get Plausible running?+
A standard deployment and configuration typically takes a few weeks, depending on the level of customization. We start with a scoping call to understand your requirements, then send a clear estimate before any work begins.
Do we need to manage the server ourselves?+
Only if you want to. We can set up automated backups, monitoring, and update policies so your Plausible instance stays healthy with minimal hands-on effort. We also offer ongoing maintenance retainers.

Ready to replace Google Analytics?

Tell us about your team and current setup — we'll scope a Plausible deployment that fits.

Start a projectinfo@appextechnology.com